IBM acquires SPSS

Building on its recent purchase of Cognos, IBM has once again opened the purse strings for yet another BI acquisition.

News reaches the bobjblog newsdesk that IBM has agreed to acquire SPSS for $1.2bn.

SPSS is a worldwide provider of predictive analytics software and solutions. Its software is used to access, manage and analyze various types of data to spot ways to improve customer loyalty, decrease marketing costs, minimizing risk and otherwise improve business performance.

As predicted by Doug Henschen in his Intelligent Enterprise article of Dec 18 2008 and more recently in June 4th 2009, IBM finally tied the knot with its analytics partner of choice.


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