Goodbye Business Objects. Hello SAP Business Objects

Business Objects, an SAP company, is now called SAP Business Objects. This also applies to its products – e.g. SAP Business Objects XI, SAP Business Objects EDGE, etc.

If you try to access the website, you now get redirected to

I actually like the new name.

There is also an article on the intelligent enterprise website which discusses the integration of the Business Objects sales force with the SAP sales force. In my mind that makes perfect sense. Both product suites tend to pitch at the same level in the enterprise, so it makes sense to discuss both SAP and Business Objects solutions in the same conversation.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: